Data traffic optimization feature set

Data traffic optimization in wireless networks has reached a mature stage as a technology . The innovations that have marked the years 2008 – 2012 are now slowing down and most core vendors exhibit a fairly homogeneous feature set. 

The difference comes in the implementation of these features and can yield vastly different results, depending on whether vendors are using open source or purpose-built caching or transcoding engines and whether congestion detection is based on observed or deduced parameters.

Vendors tend nowadays to differentiate on QoE measurement / management, monetization strategies including content injection, recommendation and advertising.

Here is a list of commonly implemented optimization techniques in wireless networks.

•  TCP optimization
• Buffer bloat management
• Round trip time management
• Web optimization
• GZIP
•  JPEG / PNG… transcoding
• Server-side JavaScript
• White space / comments… removal
• Lossless optimization
• Throttling / pacing
• Caching
• Adaptive bit rate manipulation
• Manifest mediation
• Rate capping
• Lossy optimization
• Frame rate reduction
• Transcoding
• Online
• Offline
• Transrating
• Contextual optimization
• Dynamic bit rate adaptation
• Device targeted optimization
• Content targeted optimization
• Rule base optimization
• Policy driven optimization
• Surgical optimization / Congestion avoidance
• Congestion detection
• TCP parameters based
• RAN explicit indication
• Probe based
• Heuristics combination based
• Encrypted traffic management
• Encrypted traffic analytics
• Throttling / pacing
• Transparent proxy
• Explicit proxy
• QoE measurement
• Web
• page size
• page load time (total)
• page load time (first rendering)
• Video
• Temporal measurements
• Time to start
• Duration loading
• Duration and number of buffering interruptions
• Changes in adaptive bit rates
• Quantization
• Delivery MOS
• Spatial measurements
• Packet loss
• Blockiness
• Blurriness
• PSNR / SSIM
• Presentation MOS

An explanation of each technology and its feature set can be obtained as part of the mobile video monetization report series or individually as a feature report or in a workshop.