With Mobile World Congress just around the corner in Barcelona, the telecom sector finds itself at another inflection point. The headlines are familiar: ongoing layoffs across major operators, C-level reshuffles, persistent ARPU erosion, and debt structures that constrain organic investment. Vendors are already talking up 6G roadmaps while AI dominates conversations—both for aggressive OPEX reduction and tentative new revenue paths. Yet the near-term reality feels more evolutionary than revolutionary.The recent wave of workforce reductions is not, in my view, primarily an AI story—at least not yet. It reflects the long tail of a structural shift that began over a decade ago: the gradual but relentless transition from proprietary telco platforms to cloud-native architectures. We are finally seeing the full operational benefits of user/control-plane separation, hardware/software disaggregation, widespread network virtualization, and centralized policy orchestration. These changes deliver greater automation, elastic scaling, and dramatically shorter development and validation cycles. The outcome is clear: managing a modern mobile network no longer requires the headcount levels of the previous era. Painful as the adjustment is, it is the inevitable consequence of borrowing proven cloud-native principles.
Cost discipline is essential, but it is not a growth strategy. The more pressing question is how operators convert more reliable, elastic, and automated networks into sustainable revenue expansion.
Private Networks: Successes Exist, but They Remain Hard-Won
Private cellular networks continue to polarize opinion. Some portray them as a commercial disappointment; others point to hundreds of documented use cases. The reality sits firmly in between.
Genuine deployments delivering positive returns do exist, particularly in verticals with high-value connectivity requirements and tolerance for tailored solutions. Energy (smart grids and remote monitoring), healthcare (indoor coverage in hospitals and clinics), large venues (stadiums and event spaces), mining (autonomous haulage and safety systems), and ports (crane automation and terminal logistics) stand out as segments where demand is tangible and economics can work.
The common thread in successful cases is not technology alone but deployment philosophy: cloud-native designs that run on commodity hardware, leverage centralized intelligence, and minimize site-specific customization. When executed this way, private networks become scalable and margin-accretive rather than bespoke projects that drain resources. Operators who treat private 5G as an extension of their public edge and orchestration capabilities—rather than isolated silos—are better positioned to capture repeatable value.
Data: The Next Realistic Monetization Frontier
Beyond connectivity and private networks, operators sit on an underutilized asset: vast quantities of network-derived and network-transported data. Until recently most of this information has been siloed for internal analytics, dashboards, and regulatory reporting. That picture is beginning to change.
Monetization remains nascent compared with the advertising-driven models of social platforms, yet the opportunity is material. API gateways that expose selected network and user context (location aggregates, mobility patterns, congestion signals, roaming events) represent only the surface layer.
Consider a few practical illustrations:
- Ride-hailing platforms could benefit from near-real-time insight into clusters of international roamers converging in a city district—an indicator of an upcoming conference, trade show, or major event. Pre-positioning drivers becomes more efficient, improving service levels and reducing wait times.
- eSIM and travel-focused virtual operators could package value-added bundles—discounted car rentals, hotel reservations, restaurant bookings, or attraction tickets—targeted at detected travelers arriving in high-demand locations.
- Navigation services (Google Maps, Waze, and equivalents) could gain from telco-sourced, fine-grained congestion and flow data that augments probe-vehicle inputs, especially in areas with sparse device coverage or during atypical events.
Privacy and regulatory compliance are non-negotiable hurdles, as are competitive dynamics with hyperscalers and data aggregators. Success will depend on responsible data handling, anonymization at scale, clear value propositions for enterprise partners, and commercial models that avoid commoditization.
Operators that can evolve from pure connectivity providers toward curated data intermediaries—leveraging their unique position across physical infrastructure, subscriber scale, and real-time network telemetry—stand to capture incremental revenue without requiring entirely new network builds.
As we head to MWC 2026, the conversation will likely revolve around AI acceleration, 6G timelines, and edge monetization. Beneath the buzz, though, the fundamentals remain: disciplined cost management, selective private-network wins, and thoughtful exploration of data opportunities.
What are you seeing in your markets? Are private networks crossing the chasm in specific verticals? And where do you place data monetization on the priority list for the next 18–24 months? I welcome your perspectives in the comments.
