It was a great and unique chance to be invited at the inaugural meeting of the Mobile Video Alliance in London this week. I would like to thank and congratulate Matt Stagg from EE and Rory Murphy from Equinix, who did a great job of bringing together an amazing panel of participants from Akamai, Amazon, BBC, EE, BT, Lovefilm, Netflix, O2, Qualcomm, Sky, Three UK,Vodafone Global and others.
It was an even greater honor to be able to present my views on the future of mobile video and what the ecosystem should focus on to improve the consumer's user experience.
You can find my presentation and the accompanying video below.
In short, it is my first experience of executives from the whole value chain getting together to discuss strategy, business and technology improvements necessary to enhance the consumer's video quality of experience.
Subjects of discussion ranged widely from adaptive bit rate best practice, to transcoding, caching, roaming and data caps, measuring QoE, mobile advertising... in a refreshing neutral, non-competitive environment without vendors trying to push a specific agenda.
The mobile video alliance is a unique forum for the industry to come and solve issues that are plaguing its capacity to grow profitably. Stay tuned, I will follow and report its progress.
Showing posts with label Akamai. Show all posts
Showing posts with label Akamai. Show all posts
Tuesday, November 5, 2013
Thursday, April 28, 2011
The best way to deliver video to mobile?
An article form Gigaom's Ryan Lawler recently caught my eye as a potential game changer in the mobile video delivery market and got me thinking.
As a user of mobile video, I get often frustrated by latency, stop and go, long loading times, etc...
I can't imagine that content owners can be too happy about video experience being mangled for their customers.
If we look at the trend for content control and compression, the early way to reduce content size, at the time of dial up and mobile narrow band was compression and encryption.
The main problem was that it required a client. Clients were difficult and expensive to update, fix, maintain over the air, so the business model died.
Fast forward 10 years later, seemingly everyone walks around with a smartphone or wants one. One of the major catalysts for the smartphone adoptions has been the apps explosion. Apps are nothing more than standardized clients that can be downloaded, upgraded over the air...
My YouTube app is a client with an embedded player that allows me to navigate and select content in a predefined manner. It is similar to my browser experience but at the same time a little different. In a browser, Google, Microsoft, Apple control my user experience. In the YouTube app, YouTube controls my user experience.
In the case of mobile CDNs, there is an additional potential benefit to reduce cost of delivery by hosting, caching, delivering content as close to the user as possible.
If you add to this the trend towards using P2P technology for video delivery,YouTube, Dailymotion, Akamai, Limelight... could decide to encrypt and tunnel the traffic, to try and keep control of the user experience.
I will examine the potential implications of this scenario in a future post and look at possible alternatives.
As a user of mobile video, I get often frustrated by latency, stop and go, long loading times, etc...
I can't imagine that content owners can be too happy about video experience being mangled for their customers.
If we look at the trend for content control and compression, the early way to reduce content size, at the time of dial up and mobile narrow band was compression and encryption.
The main problem was that it required a client. Clients were difficult and expensive to update, fix, maintain over the air, so the business model died.
Fast forward 10 years later, seemingly everyone walks around with a smartphone or wants one. One of the major catalysts for the smartphone adoptions has been the apps explosion. Apps are nothing more than standardized clients that can be downloaded, upgraded over the air...
My YouTube app is a client with an embedded player that allows me to navigate and select content in a predefined manner. It is similar to my browser experience but at the same time a little different. In a browser, Google, Microsoft, Apple control my user experience. In the YouTube app, YouTube controls my user experience.
In the case of mobile CDNs, there is an additional potential benefit to reduce cost of delivery by hosting, caching, delivering content as close to the user as possible.
If you add to this the trend towards using P2P technology for video delivery,YouTube, Dailymotion, Akamai, Limelight... could decide to encrypt and tunnel the traffic, to try and keep control of the user experience.
I will examine the potential implications of this scenario in a future post and look at possible alternatives.
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