Showing posts with label VR. Show all posts
Showing posts with label VR. Show all posts

Monday, April 4, 2016

MEC 2016 Executive Summary

2016 sees a sea change in the fabric of the mobile value chain. Google is reporting that mobile search revenue now exceed desktop, whereas 47% of Facebook members are now exclusively on mobile, which generates 78% of the company’s revenue. It has taken time, but most OTT services that were initially geared towards the internet are rapidly transitioning towards mobile.

The impact is still to be felt across the value chain.

OTT providers have a fundamentally different view of services and value different things than mobile network operators. While mobile networks have been built on the premises of coverage, reliability and ubiquitous access to metered network-based services, OTT rely on free, freemium, ad-sponsored or subscription based services where fast access and speed are paramount. Increase in latency impacts page load, search time and can cost OTTs billions in revenue.

The reconciliation of these views and the emergence of a new coherent business model will be painful but necessary and will lead to new network architectures.

Traditional mobile networks were originally designed to deliver content and services that were hosted on the network itself. The first mobile data applications (WAP, multimedia messaging…) were deployed in the core network, as a means to be both as close as possible to the user but also centralized to avoid replication and synchronization issues.
3G and 4G Networks still bear the design associated with this antiquated distribution model. As technology and user behaviours have evolved, a large majority of content and services accessed on cellular networks today originate outside the mobile network. Although content is now stored and accessed from clouds, caches CDNs and the internet, a mobile user still has to go through the internet, the core network, the backhaul and the radio network to get to it. Each of these steps sees a substantial decrease in throughput capacity, from 100's of Gbps down to Mbps or less. Additionally, each hop adds latency to the process. This is why networks continue to invest in increasing throughput and capacity. Streaming a large video or downloading a large file from a cloud or the internet is a little bit like trying to suck ice cream with a 3-foot bending straw.

Throughput and capacity seem to be certainly tremendously growing with the promises of 5G networks, but latency remains an issue. Reducing latency requires reducing distance between the consumer and where content and services are served. CDNs and commercial specialized caches (Google, Netflix…) have been helping reduce latency in fixed networks, by caching content as close as possible to where it is consumed with the propagation and synchronization of content across Points of Presence (PoPs). Mobile networks’ equivalent of PoPs are the eNodeB, RNC or cell aggregation points. These network elements, part of the Radio Access Network (RAN) are highly proprietary purpose-built platforms to route and manage mobile radio traffic. Topologically, they are the closest elements mobile users interact with when they are accessing mobile content. Positioning content and services there, right at the edge of the network would certainly substantially reduce latency.
For the first time, there is an opportunity for network operators to offer OTTs what they will value most: ultra-low latency, which will translate into a premium user experience and increased revenue. This will come at a cost, as physical and virtual real estate at the edge of the network will be scarce. Net neutrality will not work at the scale of an eNodeB, as commercial law will dictate the few applications and services providers that will be able to pre-position their content.

Mobile Edge Computing provides the ability to deploy commercial-off-the-shelf (COTS) IT systems right at the edge of the cellular network, enabling ultra-low latency, geo-targeted delivery of innovative content and services. More importantly, MEC is designed to create a unique competitive advantage for network operators derived from their best assets, the network and the customers’ behaviour. This report reviews the opportunity and timeframe associated with the emergence of this nascent technology and its potential impact on mobile networks and the mobile value chain.

Tuesday, March 1, 2016

Mobile World Congress 16 hype curve

Mobile World Congress 2016 was an interesting show in many aspects. Here are some of my views on most and least hyped subjects, including mobile video, NFV, SDN, IoT, M2M, augmented and virtual reality, TCP optimization, VoLTE and others

First, let start with mobile video, my pet subject, as some of you might know. 2016 sees half of Facebook users to be exclusively mobile, generating over 3/4 of the company's revenue while half of YouTube views are on mobile devices and nearly half of Netflix under 34 members watch from a mobile device. There is mobile and mobile, though and a good 2/3 of these views occur on wifi. Still, internet video service providers see themselves becoming mobile companies faster than they thought. The result is increased pressure on mobile networks to provide fast, reliable video services, as 2k, 4K, 360 degrees video, augmented and virtual reality are next on the list of services to appear. This continues to create distortions to the value chain as encryption, ad blocking, privacy, security, net neutrality, traffic pacing and prioritization are being used as weapons of slow attrition by traditional and new content and service providers. On the network operators' side, many have deserted the video monetization battlefield. T-Mobile's Binge On seems to give MNOs pause for reflection on alternative models for video services cooperation. TCP optimization has been running hot as a technology for the last 18 months and has seen Teclo Networks acquired by Sandvine on the heels of this year's congress.

Certainly, I have felt that we have seen a change of pace and tone in many announcements, with NFV hyperbolic claims subsiding somewhat compared to last year. Specifically, we have seen several vendors live deployments, but mostly revolving around launches of VoLTE, virtualized EPC for MVNOs, enterprise or verticals and ubiquitous virtualized CPE but still little in term of multi-vendor generic traffic NFV deployments at scale. Talking about VoLTE, I now have several anecdotal evidence from Europe, Asia and North America that the services commercially launched are well below expectation in term of quality an performance against circuit switched voice.
The lack of maturity of standards for Orchestration is certainly the chief culprit here, hindering progress for open multi vendor service automation. 
Proof can be found in the flurry of vendors "ecosystems". If everyone works so hard to be in one and each have their own, it underlines the market fragmentation rather than reduces it. 
An interesting announcement showed Telefonica, BT, Korea Telecom, Telekom Austria, SK, Sprint,  and several vendors taking a sheet from OPNFV's playbook and creating probably one of the first open-source project within ETSI, aimed at delivering a MANO collaborative project,.
I have been advocating for such a project for more than 18 months, so I certainly welcome the initiative, even if ETSI might not feel like the most natural place for an open source project. 

Overall, NFV feels more mature, but still very much disconnected from reality. A solution looking for problems to solve, with little in term of new services creation. If all the hoopla leads to cloud-based VPNs, VoLTE and cheaper packet core infrastructure, the business case remains fragile.

The SDN announcements were somewhat muted, but showing good progress in SD-WAN, and SD data center architecture with the recognition, at last, that specialized switches will likely still be necessary in the short to medium term if we want high performance software defined fabric - even if it impacts agility. The compromises are sign of market maturing, not a failure to deliver on the vendors part in my opinion.

IoT, M2M were still ubiquitous and vague, depicted alternatively as next big thing or already here. The market fragmentation in term of standards, technology, use cases and understanding leads to baseless fantasist claims from many vendors (and operators) on the future of wearable, autonomous transports, connected objects... with little in term of evidence of a coherent ecosystem formation. It is likely that a dominant player will emerge and provide a top-down approach, but the business case seems to hinge on killer-apps that hint a next generation networks to be fulfilled.

5G was on many vendors' lips as well, even if it seems to consistently mean different things to different people, including MIMO, beam forming, virtualized RAN... What was clear, from my perspective was that operators were ready at last to address latency (as opposed or in complement of bandwidth) as a key resource and attribute to discriminate services and associated network slices.

Big Data slid right down the hype curve this year, with very little in term of  announcement or even reference in vendors product launches or deployments. It now seems granted that any piece of network equipment, physical or virtual must generate rivulets that stream to rivers and data lakes, to be avidly aggregated, correlated by machine learning algorithms to provide actionable insights in the form of analytics and alerts. Vendors show progress in reporting, but true multi vendors holistic analytics remains extremely difficult, due to the fragmentation of vendors data attributes and the necessity to have both data scientists and subject matter experts working together to discriminate actionable insights from false positives.

On the services side, augmented and virtual reality were revving up to the next hype phase with a multitude of attendees walking blindly with googles and smartphones stuck to their face... not the smartest look and unlikely to pass novelty stage until integrated in less obtrusive displays. On the AR front, convincing use cases start to emerge, such as furniture shopping (whereas you can see and position furniture in your home by superimposing them from a catalogue app), that are pragmatic and useful without being too cumbersome. Anyone who had to shop for furniture and send it back because it did not fit or the color wasn't really the same as the room will understand. 
Ad blocking certainly became a subject of increased interest, as operators and service providers are still struggling for dominance. As encrypted data traffic increases, operators start to explore ways to provide services that users see as valuable and if they hurt some of the OTTs business models, it is certainly an additional bargaining chip. The melding and reforming of the mobile value chain continues and accelerates with increased competition, collaboration and coopetition as MNOs and OTTs are finding a settling position. I have recently ranted about what's wrong with the mobile value chain, so I will spare you here.

At last, my personal interest project this year revolves around Mobile Edge Computing. I have started production on a report on the subject. I think the technology has potential unlock many new services in mobile networks and I can't wait to tell you more about it. Stay tuned for more!