Pay TV and
OTT providers are increasingly difficult to tell apart. Both are engaged in a
battle to capture retain our interest. Many multiscreen strategies are being
enacted on both sides to secure this $400 billion market.
Cord cutting, cord shaving are becoming familiar risks for MSOs as
viewers’ habits change from scheduled
to on demand and from linear to binge watching .
MSOs are hesitating between becoming OTT, partnering with them or embracing
multiscreen, while OTT are experimenting with new charging models and are
trying to secure exclusive rights for original programming.
These strategies and more are being analyzed in my latest
white paper, co-written with Booxmedia.
As large OTT providers are helping consumer-viewing habits evolve,
there are great opportunities for MSOs and content providers to offer OTT and
multiscreen services that will strengthen their brand, expand their reach and
grow their customer base.
Cloud TV everywhere emerges as one of the most successful strategies
to date for customer acquisition, retention and monetization. Robust recommendation, content discovery and
ad management are keys for monetization of multiscreen.
No comments:
Post a Comment